知乎2023年第二季度财务报告ZH2Q23EarningsRelease_0823[94]-英_市场.docx

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1、Zhihu Inc. Reports Unaudited Second Quarter 2023 Financial ResultsBEIJING, China, August 23, 2023 Zhihu Inc. (Zhihu or the “Company) (NYSE: ZH; HKEX: 2390), a leading online content community in China, today announced its unaudited financial results for the quarter ended June 30, 2023.Second Quarter

2、 2023 Highlights Total revenues were RMB 1,044.2 million (US$144.0 million) in the second quarter of 2023, representing a 24.9% increase from the same period of 2022. Net loss was RMB279.1 million (US$38.5 million) in the second quarter of 2023, narrowed by 42.7% from the same period of 2022. Adjust

3、ed net loss (non-GAAP)1 was RMB222.3 million (US$30.7 million) in the second quarter of 2023, narrowed by 49.9% from the same period of 2022. Average monthly active users (MAUs)2 reached 109.4 million in the second quarter of 2023, up from 105.9 million in the same period of 2022. Average monthly su

4、bscribing members3 reached 14.0 million in the second quarter of 2023, representing a 65.3% increase from the same period of 2022.“In the second quarter of 2023, we continued to achieve high-quality growth and optimize our operating efficiency, said Mr. Yuan Zhou, chairman and chief executive office

5、r of Zhihu. Meanwhile, our dedication to content enrichment encouraged deeper user engagement and inspired our content creators. Bolstered by Zhihu,s prominent brand name and comprehensive product offerings, our paid membership and vocational training businesses continued to grow rapidly. We also re

6、mained committed to investing in cutting-edge technology to improve content consumption efficiency and develop new user experiences.,Mr. Henry Sha, chief financial officer of Zhihu, added, Our multi-engine business model delivered solid results this quarter with sustainable growth momentum. Our tota

7、l revenue increased by 24.9% year over year, benefiting from our robust and growing paid membership and vocational training businesses. Our gross margin also expanded further during the quarter, by 6 percentage points year over year to 53.8%, boosted by our effective and ongoing cost control measure

8、s. In comparison with the same period last year, our adjusted net loss narrowed by 49.9%. Going forward, we will continue to concentrate on our loss reduction strategy and working to achieve healthy growth.Second Quarter 2023 Financial ResultsTotal revenues were RMB 1,044.2 million (US$144.0 million

9、) in the second quarter of 2023, representing a 24.9% increase from RMB836.0 million in the same period of 2022.Marketing services revenue was RMB412.7 million (US$56.9 million), compared with RMB478.1 million in the same period of 2022. The decrease was primarily due to ongoing refinement of servic

10、e offerings to strategically focus on margin improvement.Paid membership revenue was RMB449.1 million (US$61.9 million), representing a 65.6% increase from RMB271.2 million in the same period of 2022. The increase was primarily attributable to the continued growth of our subscribing members, driven

11、by our content enhancements and improved user experience.Vocational training revenue was RMB 144.5 million (US$19.9 million), representing a 213.3% increase from RMB46.1 million in the same period of 2022. The significant increase was primarily attributable to our further enriched online course offe

12、rings and the revenue contributions from our recently acquired businesses in the period.Other revenues were RMB37.9 million (US$5.2 million), compared with RMB40.7 million in the same period of 2022.Cost of revenues increased by 10.5% to RMB482.1 million (US$66.5 million) from RMB436.4 million in th

13、e same period of 2022. The increase was primarily due to the growth of content and operating costs as we continued to enhance our content attractiveness, as well as an increase in payment processing costs driven by our revenue growth, and was partially offset by the decrease in cloud services and ba

14、ndwidth costs.Gross profit increased by 40.7% to RMB562.1 million (US$77.5 million) from RMB399.6 million in the same period of 2022. Gross margin expanded to 53.8% from 47.8% in the same period of 2022, primarily attributable to our enhanced monetization efforts and the improvement of cloud service

15、s and bandwidth utilization efficiency.Total operating expenses were RMB889.3 million (US$122.6 million), compared with RMB860.3 million in the same period of 2022.Selling and marketing expenses increased to RMB540.6 million (US$74.6 million) from RMB532.4 million in the same period of 2022. The sli

16、ght increase reflects our continued efforts in promoting our product and service offerings.Research and development expenses increased to RMB236.2 million (US$32.6 million) from RMB223.6 million in the same period of 2022. The increase was primarily attributable to our increased spending in technology innovation.General and administrative expenses increased to RMB 112.5 million (US$15.5 million) from RMB 104.3 million in the sa