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1、iwastaIkingtoaprofessornotlongagowhohadjustquitsmoking, hetoldmewhatmostofyoualreadyknow-thatoncethehabitisstarted, watchout!itisnexttoimpossibletostopsmoking. iaskedhimhowheevermanagedtoquitwhenhehadbeensmokingoverapackadayfortenyears. listentohisstory.“well, icutdowntoone-halfpackadayforthefirstwe
2、ek.iwastouchymostofthetime. theslightestirritationmademynervesjangleandmyheadwanttoexplode. thenextweekismokedfivecigarettesadayandhadanevenworsecaseofnerves. thenthefollowingweekichewedgumandsuckedonmints,candy,andpipestems. frankly, iwasn, tsurefromonemomenttothenext i ficouldkeepgoing. somehowima
3、deit.,manyofyouknowhatthisprofessoristalkingabout;you, too, havetriedtobreaktheaddiction, buthavefailed. inthefewminuteswehaveheretodaywecananalyzethemotivesattherootofoursmokingproblem.perhapswecanassurethosewhodonotsmoke, (andiamhappyicansti11includemyselfinthisgroup), tonipinthebudtheurgesofthose
4、whoareabouttobeginsmoking, andtoencouragetocut-downthosewhoarealreadyconfirmedsmokers.let sbeginwithgrouppressures. weracetomaturity, togrowupallatonce. wewantpoise,selfconfidence, andlotsoffriends;wewanttobeaccepted.thisneedforacceptanceremindsmeofanincidentthatoccurredinacampussororityhouseduringt
5、hez,rushingperiodz, last fall, asoror i t ymemberof f er edarusheeac i garette. eager topi easeandnottoseemdiff erent, thegirlblurtedoutaconf ident, zzoh,yes, i dloveone! z,theactivestruckamatch, wascalmlyextendingittowardtherusheewhentheflusteredfreshmanmettheactivehalf-thenthereisthegirlwhoisseate
6、dinagroup, notknowingwhattodowithherhands. first,sherollsandunrollsthecurlbehindherleftear;thensherummagesinherpurseforsomearticletowaveasaprop. aninspirationflashes, andsheremembersthepackageofkentsinhercoatpocket. whydidn tshethinkofthembefore?shealwaysdidthinkwomenwhosmokedlookedmature. whataconv
7、enientproptohavebroughtalong. convenient?yes, soph i st icated?no. yearsago, awomanwasthoughtsoph i st icatedi fsheknewhowtosmoke. menwereimpressed, buttodaythepictureischanging, aseveryoneknowshowtosmoke-ageelevenorup. perhapsnowthenoveltyshouldbethenonsmoker?nowiaskyou. isawomancharmingifshecansit
8、withherhandsfoldedgracefullyinherlap, orisshemorecharmingwhilefidgetingwithonecigaretteafteranother?and)oumenspec i fical1y-wh ichdoyouprefetheladywhoneedsnopropstohavepoi se, orthelad5whothinksacigarettemakeshermorealluringtoyou?takeagoodlookatawomansometimewhensheisinhaling. shedragshard, makesapu
9、ckeringnoisewithherlips,tossesherheadbackdrawingadeepbreath-thenbellowsthesmokeoutlikethegustfromarocketlaunching, shemayevengosofarastoblowsmokeringsfor3ou. isshedainty?isshefeminine?thepowerofsuggestionisanotherstrongmotivatingfactorinourlives, haven tyouwatchedsomeoneyawnandsuddenlyfeltyourownmou
10、thgapeopen. youletthepowerofsuggestiongetthebestofyou;andbeforeyourealizedit, you, too, wereyawning. now, could, tthissamepowerinduce3outosmoke?whynot, especiall3throughthemediumofadvertising.iamremindedofaz,mostlymalarkyzzcartoonthatirecentl5clippedoutofthechicagotribune. malarkystrol1edintoadrugst
11、ore, standingbeforethecounter, hescratchedhisheadinsilence. finally, hemutteredtotheclerk, z,iwantthethinkingman, scigarette, butican, tseemtothinkofthename. z,poormalarky. heonlywantedapackageofviceroyasthez,thinkingma, scigarette. z,afterall, ifheisathinkingman, ashethinksheis,heshould, byallmeans
12、, smokehisownbrand.thenthereisthegirlwhoisseatedinagroup, notknowingwhattodowithherhands. first,sherollsandunrollsthecurlbehindherleftear;thensherummagesinherpurseforsomearticletowaveasaprop. aninspirationflashes, andsheremembersthepackageofkentsinhercoatpocket. whydidn tshethinkofthembefore?shealwa
13、ysdidthinkwomenwhosmokedlookedmature. whataconvenientproptohavebroughtalong. convenient?yes, soph i st icated?no. yearsago, awomanwasthoughtsoph i st icatedi fsheknewhowtosmoke. menwereimpressed, buttodaythepictureischanging, aseveryoneknowshowtosmoke-ageelevenorup. perhapsnowthenoveltyshouldbetheno
14、nsmoker?nowiaskyou. isawomancharmingifshecansitwithherhandsfoldedgracefullyinherlap, orisshemorecharmingwhilefidgetingwithonecigaretteafteranother?and)oumenspec i fical1y-wh ichdoyouprefetheladywhoneedsnopropstohavepoi se, orthelad5whothinksacigarettemakeshermorealluringtoyou?takeagoodlookatawomanso
15、metimewhensheisinhaling. shedragshard, makesapuckeringnoisewithherlips,tossesherheadbackdrawingadeepbreath-thenbellowsthesmokeoutlikethegustfromarocketlaunching, shemayevengosofarastoblowsmokeringsfor3ou. isshedainty?isshefeminine?thepowerofsuggestionisanotherstrongmotivatingfactorinourlives, haven
16、tyouwatchedsomeoneyawnandsuddenlyfeltyourownmouthgapeopen. youletthepowerofsuggestiongetthebestofyou;andbeforeyourealizedit, you, too, wereyawning. now, could, tthissamepowerinduce3outosmoke?whynot, especiall3throughthemediumofadvertising.iamremindedofaz,mostlymalarkyzzcartoonthatirecentl5clippedoutofthechicagotribune. malarkyst