A Discussion on the Fundamentals of “New Media.docx

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1、AJIT-e: Online Academic Journal of Information TechnologySpring/Bahar 2012 - Glt/Vol: 3 - Sayl/Nu m: 7DOI: lQ58241309-158L2012.200axhttp:/www. ajitre arg/?menu=pages&p=details_of_article&id=29aYeni Medyaf nln Temelleri Uzerine BirTartlmaA Discussion on the Fun da men tals of “New Media”Dr. Sedat OZE

2、LKocaeli Universitesi m Fakultesi, Radyo, TV ve Sine ma BlUmusedgeotryahoo. co mOZETYeni binylla yen! medya oJuunJai7 eliginde ginlmith: (bk k/sa siirede alldlk kitle iletiin ortam vear缚larmdan fakll sstemler layat I nHz In rutininc dShil olmutui: BugUn bizlci; ccbimizdc ya da ,antalarjzdatldgmlz ar

3、alailmlz lie genl$ bir yelpazeye yay/lanhizctlerlni cdlyoi; aklara dahil duyoruz. Yenimedyadaki “yeni” yalm bir 兴kch bu hzmetleri ve akllari anlamada aylrlcl bir ierim olarak kamzakmaktadr. Di ger taftan yenf ye dontlilm sUrecinin alndaki geekleriJe clerlenduildignde yeni medyadaha faidl ilikiler ya

4、slanan sUleri tcnsil etmcktcdh: Bii:oklarl bu sstemlenn daha zgtlr dahademokatik toplumlara dntlUm if in gcrckliliQini ve dcstcini sa vun maktadn: Fakat bu sistelcnn doQmaslnayol cian gelimcler ve politikala gz online allndSnda beklentilenn gerQckliSi bulanlklanaktadlz Yeni liberalpolitikalarm yay I

5、 Imad syasasl Ueckillenen enformasyon topi u inlaid Ue tUcn yeni mcdya9 dayandlQl inovatifegilimlenn ktls olarak gruldigu takdirde kliresel kaptaliznin kendini meulatrdg bir sistenedontimektedii: Bu baQlamdayeni me dyay I, dayandll ino vasyon-enformasyon-teknoloji llgenii(inde ele cdmaktadlr ve yeni

6、nedyanm yUkselmesindoki ncdcnler maktadlr.Anahtar Kelimeler: Yeni Medya, lnovasyo9 TcknolojiABSTRACTNe w millennium came along w th tie formation Hthe new media Soon after; new systems dift&nt than t!ecommon tools cf mass com m u ncation media participated in the routine of our lives Today, we recei

7、ve a widerange ofcom m uni cation services and we follow the streams by our tools which we carry in our pockets or in ourbags. The ne in the new media appears to be a differential term in order to literally understand these servicesand flows. On tfe other hand /心沙 media as evaluated by the truth beh

8、ind the transformation process to thewz represents a network cf different relationships Many people argue that these systems 包e moreindependent and more democratic, and advocate that they are necessary for the societies foi the tnsfor mationprocess. However; the reality of expectations blurred when

9、the developments and policies that led to theemergence of these systems taken into account The new media, which suits well to the information societies bythe expansionist policies cf liberal politic turns out to be a system in which capitalism legitimizes itself when itis seen as the output innovati

10、ve tendencies which it is based on In this context, our paper handles the newmedia in the innovation-infoma lion-technology triangle and discusses the main factors in the rise of the newmediaKey Words: Ne w Media Innovation, Technology.4Yeni Medyd nn Temelleri Uzerine Bir Tartima - S OZELGlRllnsanlk

11、, bin yllara yaylan tarihi boyunca ihtiyalarl dogrultusunda qeitli inyntemleri ve siste ml eri gcligtirmitii: Taln veya bitki zlerinin kullanlldO aracllan miiletii mden mikr09iplerin kullanldg ve dilnyay iik hz lie dolaan me ge9i belkibinylllar almltlr Ancak genel olarak kabul edilen ger9ek, ses iar

12、et resim ya da yazl her netur iletiim bi minin toplu msal dontlU mlerin mimarlarl araslnda oldugudur.Qali ma mzda da savundugu muz bu on kabul 9eitli zamanlarda aiatir malar da dasomut ekilde orta konm utur. Ancak ge9 miten gtinU mtize hlzll bir bakl da, iletii maraclnln ne denli etkili olduQu baQla

13、mlnda bize bir takl m kodlar verebilmektedirM atbaanln etkin olduQu cografyalardan bcilayan ve ktlreye yay I lan devri mlerdentelevizyonun balnl Qektigi pop ktlltUrtlne, insanllk tarihindeki toplu msal degii ml er, iletii mara9larlnln etkinligini anlamlandlrabilmek adlnei saylslz rnek sun maktadlr.

14、Di ger yandanher yenilikte, toplu m Uzerindeki haki mi yeti biraz daha genileyen bu ara9larln buglln 蚱in“yeni” olarak adlandlrllan aldg biQim, beraberinde hem destekleyici hem de karlt bir90kgoruu getirmitirBugUn Ulkemizde zellikle yeni medya olarak adlandlrllan iletim sistemle gepmiinfUtUristik yak

15、lal mlarlnln hirer gervek temsilcisi gibidir Hlzlanan, kllreselleen ve hiqol macl0 kadar tainabilir hale gelenolanaklarl aynl zam an da kiiler arasliletimden kitlesel e dogru alan bir pencereyi de mu mkUn kll maktadlr.Son ylllarda gittik9e hlzll bir ekilde gelen ve yayllan yeni ileim ortam ve ara9lar iledegien m siste ml eri nin ardndaki itici kuvvetin ise say 1 sal kodlamay mU n k U n klanteknolojik gelmeler oldugu bir gervektir Bu sayede cebimizde taldigim lz m aralarile

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