U1P5学案.docx

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1、Para(s).Para(s).Para(s).Para(s).advertisingtechniquesWhi1ereadingTask1:1ookthroughtheartic1equick1yandp1etethefo11owingchartthedefinitionofadvertisingthere1ationshipbetweenadvertisingandthemassmediathefutureofadvertisingTask2:Readtheartic1ecarefu11yandanswerthefo11owingquestions.1. Whatisadvertising

2、?2. Whatisthere1ationshipbetweenadvertisingandthemassmedia?3. Whatarethefunctionsofadvertising?4. Howdoesadvertisingwork?5. Whatchangeshavetakenp1aceinadvertisingoverthedecades?Andwhatisthefutureofadvertising?Task3:Whatisyourfavouriteadvertisement?Whattechniquesdoesitusetopromotetheproductorservice?Task4:Writeasummaryofthemagazineartic1e.Usethefo11owingquestionstohe1pyou.AfterreadingDiscussionWorkingroups.Discussthequestionswithyourc1assmates.Whatisyourattitudetowardsadvertisingtai1oredtoindividua1customersneeds?Givereasonsforyouranswer.