64-商业模式创新与设计-课程教学大纲-英文版.docx

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1、Sy11abusofBusinessMode1InnovationandDesignCourseCode：CourseName：BusinessMode1InnovationandDesignCredits：21ectureHours：32Tota1CreditHours：32ExperimentHours：0PracticeHours：0ProgrammingHours：0Tota1NumberOfExperimentaI(Programming)ProjectsOWhere,Compu1sory(O),Optiona1(O).Schoo1：DepartmentofOrganizationa

2、1Management,Schoo1ofBusinessTargetMajor：BusinessAdministrationI、CourseNature&AimsBusinessMode1InnovationandDesignisane1ectivecourseforbusinessadministrationmajor.Itisthecoremodu1eofinnovationandentrepreneurshipcourses,andhasanimportantsupportandauxi1iaryro1einthebusinessmanagementprofessiona1trainin

3、gprogram.Thiscourseemphasizesthecombinationoftheoryandpractice.Ontheonehand,itteachesthetheoretica1know1edgeofbusinessmode1suchasconcepts,connotation,innovativemethods.Ontheotherhand,itdiscussestheapp1icationanddesignofbusinessmode1innovationincombinationwithtypica1cases.Thebasictaskofthiscourseisto

4、improvestudentsabi1itytounderstandandapp1ybusinessmode1s.Throughthe1earningandtrainingofthecourses,studentswi11beab1etousebusinessmode1designtoachievecareerdeve1opmentandprogressintheprocessofinnovationandentrepreneurship.、CourseOectiws1. Mora1EducationandCharacterCu1ti,ation.Throughthecourse1earnin

5、g,studentsCanacquirethebasictheoryandapp1icationmethodsofbusinessmode1,andhaveacomprehensiveunderstandingofbusinessmode1re1atedknow1edge.Basedontheana1ysisanddiscussionofc1assiccases,understandinghowChineseentrepreneursandmanagersthinkintheprocessofinnovationandentrepreneurship,howtoovercometheobsta

6、c1esencountered.Thishe1psstudentsestab1ishscienticthinkingmethodsandthespiritofcouragetofacecha11engesinwork.Thiscoursestartsfrom(heperspectiveofthemanagementdiscip1inesro1eintheinnovation-drivendeve1opmentinChina,andusesthebusinessmode1sandinnovationmethodsofexce11ententerprisesascarriersiointegrat

7、e(heeducationofsocia1istcoreva1uesintothecoursecontentanda11aspectsoftheentireteachingprocess.Thecourseemphasizesva1ueguidance,know1edgetransferandabi1itytraining,andaimstohe1pstudentsmasterscientificmethodo1ogies,promotetheestab1ishmentofacorrectwor1dout1ookandva1ues,andbui1dinnovativeandentreprene

8、uria1thinking.2. CourseObjectivesThroughthestudyOfthiscourse,studentsqua1ities,ski11s,know1edgeandabi1itiesobtainedareasfo11ows：Objective1.MaSterandbeab1etoapp1yre1evanttheoretica1know1edgeofbusinessmode1stocu1tivatebusinesssensi(ivity.(CorrespondingtoChapter1,2,3,supportingIbrgraduationrequirements

9、index8.1)Objective2.Beab1etoana1yzeandeva1uatethecurrentbusinessmode1oftheenterpriseaccordingtotheactua1situations.(CorrespondingtoChapter2,4,Supportingfbrgraduationrequirementsindex3.2,8.1,8.2)Objective3.Understandthemethodsofbusinessmode1innovationandthebasicstepsofbusinessmode1designtoenhancetheb

10、asic1iteracyandabi1ityofinnovationandentrepreneurship.(CorrespondingtoChapter4,5,supportingforgraduationrequirementsindex8.1,8.2,8.3)Objective4.Haveinnovativethinkingofbusinessmode1,andcanapp1yre1evantmethodsandt1stopractica1prob1ems.(CorrespondingtoChapter4.6.7,supportingforgraduationrequirementsin

11、dex3.2,8.2,8.3)3. SupportingforGraduationRequirementsThegraduationrequirementssupportedbycourseobjectivesaremain1yref1ectedinthegraduationrequirementsindices,asfo11ows:Supportingf)rGraduationRequirementsCourseObjectivesGraduationRequirementsIndicesandContcntsSupportingforGraduationRequirements1eachi

12、ngIbpics1eve1ofSupportIndicesContentsObjective1Requirement3：CriticaIThinkingIndex3-2Bcab1etousetheknow1edge1earnedIomake1ogica1ana1ysisandjudgmentofprob1emsandOPhiOnSintheoryandpractice.Chapter2,4,6,7M0ective2Requirement8：InnovationandEntreprcneurshipAbi1ityIndex8-1Noton1yhave(heinnovationconsciousn

13、ess,buta1soha,etheinnovationabi1ityandtheCntrcpivncurshipabi1ity.Chapter1.2,3,4,5HObjective3Requirement8:InnovationandIndex8-2Beab1etogra*thedeve1opmenttrendofbusinessadministration,app1yknow1edgetoChapter4,5,6.7MEntrepreneurshipAbiIitypractice,andcreative1yso1vepractica1businessmanagementprob1ems.O

14、bjective4Requirement8:InnovationandEntrepreneurshipAbi1ityIndex8-3Beingcreativeandbringforthnewideasinthefieeinternationa1competitivemarketwithprofessiona1sensitity.Chapter4.5,6,7MI、BasicCourseContentChapter1Thedefinitionofbusinessmode1cindthemeaningofitsconstruction(supportingcourseobjectivesD1.1 T

15、he1egendscreatedbythebusinessmode11.2 Theconceptanddefinitionofbusinessmode11.3 Theconnotationofbusinessmode11.4 ThedrivingfactorsandsignificanceOfbusinessmode1innovationTeachingRequirements:Thischapterintroducestheconceptandconnotationofbusinessmode1throu助successfu1businesscasessuchasXiaomiandUber,and(henana1yzes(hedrivingfactorsandeffectivenessofbusinessmode1innovationincombinationwiththecurrentdeve1opmentsituationsathomeandabroad.Thischapterrequiresstudentstomasterbasictheoretica1know1edgesuchasthedefinitionandconnotationofbusinessmode1s,understandthechangesinthebusinessenvironmentofen