东方甄选阅读理解2篇.docx

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1、阅读理解一EastBuy,asubsidiaryofprivatetutoringgiantNewOrienta1thatsuccessfu11ytransitionedtoaIivestreaminge-commercecompany,removedSunDongxuasitsexecutivedirectorandCEO,andnamedNewOrienta1sfounderYuMinhongasitschiefexecutive.TheappointmentwhichwasconfirmedbytheHongKongStockExchange1ateonSunday,cameaftera

2、disputeinvo1vingthecompanysmostinf1uentia1Iivestreamer,DongYuhuizintensified1astweek,1eadingtheHongKong-Iistedcompanytosufferbi11ion-yuan1ossesonthestockmarketwithindays.Industryexpertssaiditistimeforcompaniestoreeva1uatetheirstar-orientedbusinessmode1andstrengtheninterna1management,inordertodriveth

3、ecountrysburgeoningIivestreaminge-commercesectortobemorerationa1andhea1thier.Dong,whowasformer1yanEng1ishteacheratNewOrienta1Group,wentvira1asaIivestreamerinJune1astyearthankstohisinsightfu1andhumoroushostingsty1e.Hesoonamassedahugenumberoffo11owers,whoboughtproductsfromEastBuyjustbecauseofhim.Hisfo

4、11owersonChineseshort-videop1atformDouyinhitastaggering20mi11ionasofSunday.The1atestdisputestartedaftertheeditoria1teamofEastBuysaidonDec6thatthescriptusedbyDongduringIivestreamingwaswrittenbytheteamandnotbythestara1one.Itquick1ypromptedagroupofon1ineshoppersandmanyofDongsfanstoquestionthecompanyfor

5、takingcreditforhisworkand1ongtimeefforts.OnTuesday,SunDongxuzthenCEOofEastBuy,saidinaIivestreamthatneithertheeditoria1teamnorDonghadbehavedappropriate1y,addingthatDongistreatedwe11bythecompanyanddrawsasteepannua1sa1ary.Suna1socondemnedthefandomcu1ture,notingthatnetizensoftenattackacompanybecauseofth

6、eirido1.HetriggeredawaveofangeramongnetizenswithhisremarksandaggressiveapproachduringtheIivestreamzinc1udinghur1inghisce11phoneontoatab1e.Manynetizenssaidtheyfe1toffendedbySunsbehavior.Theysaidtheyfe1t1ikeemp1oyeesbeingrebukedbytheirbossfinsteadofbeingrespectedasconsumers.1aterfbothSunandYu,thefound

7、erofNewOrienta1,aswe11asDong,apo1ogizedfortheincidentandc1arifiedthatthescriptusedfortheIivestreamwaswrittenbyboththeeditoria1teamandDong.However,thisdidntstopthestockpriceoftheBeijing-basedcompanyfromp1ungingtoHK$26.25($3.69)pershareonFridayfromHK$32.75onDec6.Thenumberoffo11owersonEasyBuy,sDouyinac

8、countwas28mi11ionasofSunday,asignificantdropfromover31mi11ionaweekago.ZhangYi,chiefana1ystatmarketconsu1tancyiiMediaResearch,saidzTheincidentisbasica11yaninterna1strifeovermakingaba1ancedprofitdistributionbetween1eadingIivestreamersandcompaniesorMCN(mu1tichanne1network)agenciesthatmanageIivestreamer

9、s.TheEastBuycaseisnotastrayincident,ZhangsaidzaddingthatmanyIivestreaminge-commercecompaniesarestar-orientedandre1yhuge1yonatopIivestreamertoattractcustomersandmakeprofits,ascanbeseenfromtheemergenceof1iJiaqizatopbeautyandcosmeticsIivestreamerwe11-knownas1ipstickking.1ivestreaminghasbecomedeep1yentr

10、enchedinpeop1es1ivesinthecountryoverthepastyears.DatafromiiMediaResearchshowedthatthemarketsca1eofChinasIivestreaminge-commercesectorreached1.43tri11ionyuan($200bi11ion)1astyearfup19.5percentyear-on-year.OnSaturdaynightzYuandDongappearedinaIivestreaminordertopreventtheincidentsimpactfromfurtherspi11

11、ingover.YuadmittedthatEastBuyhadbeenp1ungedinto,chaos,zandremovingSunfromhiscurrentpositionwasduetoaseriesofmistakeshemadewhi1eperforminghismanagementduties.Sunwi11continuetoworkinotherpositionsinNewOrienta1/YusaidzemphasizingthatDonghadneverbeenaskedto1eave.TherewererumorsinthemarketthatDongwasbein

12、gcourtedbyotherIivestreaminge-commercecompaniesandsometechgiants.Reca11ingthepastweek,Dongsaidthedisputewaspainfu1andhopeditwou1dendsoon.HeaddedthathewasstayingwithEastBuy.PanHe1inzco-directoroftheDigita1EconomyandFinancia1InnovationResearchCenteratZhejiangUniversitysInternationa1BusinessSchoo1,said

13、thatChinasIivestreaminge-commerceindustryisauniqueandemergingbusiness,andthatitisnotsurprisingthattheconsumerstrustinatopIivestreamermakesa11thedifference.TheBeijingConsumersAssociationconductedasurvey,inwhichnear1yha1foftherespondentssaidtheirfondnessforaparticu1arIivestreamerwasthemainfactormotiva

14、tingthemtowatchthe1iveon1ineprograms.Ontheonehand,wehavetoadmitthatthemarketva1ueofsuchanengagedusertrafficfromaIivestreamerisimmeasurab1e.OntheotherhandzthecountrysIivestreaminge-commercesectorneedsadjustments,andfansneedtobemorerationa1toavoidextremefandomcu1ture/Pansaid.Zhang7fromiiMediaResearch,

15、said:Companiesshou1da1sobeefupmanagementandavoidrisks.A1so,thesectorcanbemoretechno1ogy-drivenwiththeriseofartificia1inte11igence-basedvirtua1Iivestreamers.Question1:WhatsignificantchangeoccurredatEastBuyfo11owingtheintensifieddisputeinvo1vingDongYuhui?A) DongYuhuiwasfiredfromhisposition.B) SunDongx

16、uwasremovedfromhisro1easexecutivedirectorandCEO.C) YuMinhongsteppeddownaschiefexecutive.D) Thecompanydecidedtostopse11ingproductson1ine.Question2:Whydidtheva1ueofEastBuy7ssharesandfo11owersdecrease?A) ThecompanywascriticizedfornotpayingDongYuhui.B) Thecompanyreported1ower-than-expectedannua1revenue.C) Aninterna1disputeoverprofitdistributionandbusinessmode1waspub1icized.D) 1ive-streamingwasbannedinthecoun