英文商业计划书要点经典可做教学用.docx

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1、Writeyourbusinessp1anYourbusinessp1anisthefoundationofyourbusiness.1eamhowtowriteabusinessp1anquick1yandefficient1ywithabusinessp1antemp1ate.ContentB11SireSSP1arShe1pVoUrunYoUrbusinessPiCkabusinessP1arformatthatWorkSforVOUBUSineSSP1antoo1Businessp1anshe1pyourunyourbusinessAgoodbusinessp1anguidesyout

2、hrougheachstageofstartingandmanagingyourbusiness.You,11useyourbusinessp1anasaroadmapforhowtostructure,run,andgrowyournewbusiness.Itsawaytothinkthroughthekeye1ementsofyourbusiness.Businessp1anscanhe1pyougetfundingorbringonnewbusinesspartners.Investorswanttofee1confidentthey,11seeareturnontheirinvestm

3、ent.Yourbusinessp1anisthetoo1you,11usetoconvincepeop1ethatworkingwithyouorinvestinginyourcompanyisasmartchoice.Pickabusinessp1anformatthatworksforyouThere,snorightorwrongwaytowriteabusinessp1an.Whafsimportantisthatyourp1anmeetsyourneeds.Mostbusinessp1ansfa11intooneoftwocommoncategories:traditiona1or

4、1eanstartup.Traditiona1businessp1ansaremorecommon,useastandardstructure,andencourageyoutogointodetai1ineachsection.Theytendtorequiremoreworkupfrontandcanbedozensofpages1ong.1eanstartupbusinessp1ansare1esscommonbutsti11useastandardstructure.Theyfocusonsummarizingon1ythemostimportantpointsofthekeye1em

5、entsofyourp1an.Theycantakeas1itt1easonehourtomakeandaretypica11yon1yonepage.Traditiona1businessp1anThistypeofp1anisverydetai1ed,takesmoretimetowrite,andiscomprehensive.1endersandinvestorscommon1yrequestthisp1an.1eanstartupp1anThistypeofp1anishigh-1eve1focus,fasttowrite,andcontainskeye1ementson1y.Som

6、e1endersandinvestorsmayaskformoreinformation.Traditiona1businessp1anformatYoumightpreferatraditiona1businessp1anformatifyou,reverydetai1oriented,wantacomprehensivep1an,orp1antorequestfinancingfromtraditiona1sources.Whenyouwriteyourbusinessp1an,youdon,thavetosticktotheexactbusinessp1anout1ine.Instead

7、,usethesectionsthatmakethemostsenseforyourbusinessandyourneeds.Traditiona1businessp1ansusesomecombinationoftheseninesections.ExecutivesummaryBrief1yte11yourreaderwhatyourcompanyisandwhyitwi11besuccessfu1.Inc1udeyourmissionstatement,yourproductorservice,andbasicinformationaboutyourcompany,s1eadership

8、team,emp1oyees,and1ocation.Youshou1da1soinc1udefinancia1informationandhigh-1eve1growthp1ansifyoup1antoaskforfinancing.CopanydescriptionUseyourcompanydescriptiontoprovidedetai1edinformationaboutyourcompany.Gointodetai1abouttheprob1emsyourbusinessso1ves.Bespecific,and1istouttheconsumers,organization,o

9、rbusinessesyourcompanyp1anstoserve.Exp1ainthecompetitiveadvantagesthatwi11makeyourbusinessasuccess.Arethereexpertsonyourteam?Haveyoufoundtheperfect1ocationforyourstore?Yourcompanydescriptionisthep1acetoboastaboutyourstrengths.Marketana1ysisYou,11needagoodunderstandingofyourindustryout1ookandtargetma

10、rket.Competitiveresearchwi11showyouwhatotherbusinessesaredoingandwhattheirstrengthsare.Inyourmarketresearch,1ookfortrendsandthemes.Whatdosuccessfu1competitorsdo?Whydoesitwork?Canyoudoitbetter?Nowsthetimetoanswerthesequestions.OrganizationandmanagementTe11yourreaderhowyourcompanywi11bestructuredandwh

11、owi11runit.DescribetheIeaa1StrUCtUreofyourbusiness.StatewhetheryouhaveorintendtoincorporateyourbusinessasaCoranScorporation,formagenera1or1imitedpartnership,orifyoureaso1eproprietoror11C.Useanorganizationa1chartto1ayoutwhosinchargeofwhatinyourcompany.Showhoweachperson,suniqueexperiencewi11contribute

12、tothesuccessofyourventure.Considerinc1udingresumesandCVsofkeymembersofyourteam.Serviceorproduct1ineDescribewhatyouse11orwhatserviceyouoffer.Exp1ainhowitbenefitsyourcustomersandwhattheproduct1ifecyc1e1ooks1ike.Shareyourp1ansforinte11ectua1property,1ikecopyrightorpatentfi1ings.Ifyouredoingresearchandd

13、eve1opmentforyourserviceorproduct,exp1ainitindetai1.Marketingandsa1esTheresnosing1ewaytoapproachamarketingstrategy.Yourstrategyshou1devo1veandchangetofityouruniqueneeds.Yourgoa1inthissectionistodescribehowyou,11attractandretaincustomers.You,11a1sodescribehowasa1ewi11actua11yhappen.You11refertothisse

14、ction1aterwhenyoumakefinancia1projections,somakesuretothorough1ydescribeyourcomp1etemarketingandsa1esstrategies.FundingrequestIfyoureaskingforfunding,thisiswhereyou11out1ineyourfundingrequirements.Yourgoa1istoc1ear1yexp1ainhowmuchfundingyou,11needoverthenextfiveyearsandwhatyou,11useitfor.Specifywhet

15、heryouwantdebtorequity,thetermsyoud1ikeapp1ied,andthe1engthoftimeyourrequestwi11cover.Giveadetai1eddescriptionofhowyou,11useyourfunds.Specifyifyouneedfundstobuyequipmentormateria1s,paysa1aries,orcoverspecificbi11sunti1revenueincreases.A1waysinc1udeadescriptionofyourfuturestrategicfinancia1p1ans,1ike

16、payingoffdebtorse11ingyourbusiness.Financia1projectionsSupp1ementyourfundingrequestwithfinancia1projections.Yourgoa1istoconvincethereaderthatyourbusinessisstab1eandwi11beafinancia1success.Ifyourbusinessisa1readyestab1ished,inc1udeincomestatements,ba1ancesheets,andcashf1owstatementsforthe1astthreetofiveyears.Ifyouhaveotherco11atera1youcou1dputagainsta1oan,makesureto1istitnow.Provideaprospective