www.highmarktutor.com告诉你英国商务管理留学论文辅导范文-Business-&-Management.docx

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1、范文-Business&ManagementBusiness-&-Management|商务管理TheUniversityofPortsmouthFacultyofHumanitiesandSocialSciencesB.A.(Hons)InternationalBusinessCommunication()ProjectHowIkeafsfamilycardtowincustomersatisfactionStudentnumber:750748Projecttutor:RosemaryJaneAbstractThisreportonIkeaRestaurantshallbeabletoma

2、keandinfluencethedecisiononhowtowintheircustomers.Thedecisionisdictatedbythelevelofcompetitioninthemarketsuchthattheywillneedtoimploreonothermethodsofinteractingwiththeirclientsdirectly.Theresearchconductedwillwiththehelpofthequestionnaires,alsomakeitpossibleforIkeaRestauranttogaintheknowledgeofthef

3、eaturesandthemindsetofitsclientsinabidtowinthemoveritscompetitors.Abstract21.0Introduction41.1Problemstatement42.1 Researchmethods42.2 Targetpopulationandsamplesize52.3 Instrumentsfortheresearch62.3.1 Questionnairefortheresearch62.4 Thecollectionofdata63.1 Methodology73.2 Ethicalconsiderations85.0Re

4、sults96.0Discussion107.0Conclusions118.0Bibliography129.0Appendices149.1 Questionnaire149.2 Literaturereview211.0IntroductionTheIkeabrandisaglobalcompanywithdealinginnumerousanddifferentpositionintheeconomies(Ikea12015).Bythis,thedescriptionisthatthecompanyhasdealinginthegreaterEuroperegions,Asia,an

5、dtheNorthAmericanmarkets;thebrandhasdealingsinhomeappliancesandtheserviceindustrytoo.ThebrandderivativeofinterestwillbeIkearestaurants;theydealinthephysicallocationpresenceoftheUnitedKingdomhavingequippedthemselveswithenoughdetailincateringforfamilyoutingastheyofferagooddinningrapporttomajorityofthe

6、client(Ikea12015).Subjecttothecompetitionthatisinthismarket,thisreportwillseektoestablishtheinterestofunderstandingthecustomersatisfactionlevelsinabidforthecompanytoservetheirclientsbetterasperthehighlightsin(Huang&Sarigdllu2012zp.95).1.1ProblemstatementThemarketenvironmenthasbeensaturatedwithmanypr

7、oductsservingthesamepurposeinthefoodindustry.Thishasresultedtoincreasedcompetitioninthemarketthanhavebecomeahindrancetomarketpenetrationbyanewproductorequallyhavingabiggerandsafeguardingthesharesofacompanyintherestaurantcustomermarket(Ikea12015).Inthelaunchingofnewproductinsuchmarketfailsduetolackof

8、sufficientinformationaboutthemarketplaceorequallyduetopoorsatisfactionlevelfrompreviousrelationshipswiththecompany(Finleyetal.2014,p.423).ThisresearchisthereforeaimedatcollectinginformationaboutthecustomermarketthattheIkeahasdirectdealingwith.Thisincludesassessingthecompetitioninthemarketthatwillbef

9、acingtheirproductspreferenceandtheirservicequalityaspertheopinionsoftheircustomers.ThisresearchthereforeaimstoascertainthepossibilitiesofIkeabeingsuccessfulandtheirproductssuccessinthemarketbasedonthecompetitionpresent(Ikea2015)2.1 ResearchmethodsThismethodologyusedinthisstudyanditsmethodologyforres

10、earchiswhatthischapterwillmaintaintohighlight.Particularly,themethodologychapteristhebasisonwhichthedifferenttechniquesusedforthecarryoutthestudy,thesamplingtechniqueareidentified(Saunders,Lewis&Thornhill2011,p.16).Inessence,thisthereforemeansthatintheidentificationandthecollectionofdata,thischapter

11、willbaseitsinterestinidentifyingwiththeproceduresofcollectingdataandtheinterpretationofthedatacollected.Owingtothenatureofthisresearch,themethodologywillincorporatetheuseofaninteractivemethodologyofstudy.Thisisontherationalethattheinteractivemethodologyofstudywillenablerespondentsprovidingcompletein

12、formationfortheresearch(Saundersetal.2011,p.23).Inthislight,theresearcherisempoweredtoexaminetheeffectoftheIkeaBrandinthemarket.Inaddition,therespondentswillbeabletogivetheiropinionontheattractivenessofthebrandinthemarketandhowtheythingwillbeabletoofferasolutiontotheircustomers.Forthereasonsofthecre

13、dibilityofthismethodologyofresearch,thisinteractivemethodologyofstudyhasbeenaveryessentialwayofprovidingaccurateinformationinanyresearchfield.Havingnotedthis,therefore,theinteractivemethodologywillprovideforcorrectinformationtherebyenablingthisresearchidentifytheexpectedeffectandavailabletrendsinthe

14、customermarketandthereforeinfluencetheirwantedlevelsofcustomersatisfaction.2.2 TargetpopulationandsamplesizeThisresearchshallconcentrateonaboutrandomlyselectedrespondents.Thisisbasedontheneedtoprovideunbiasedinformationonthepreferenceoftheircustomer.Toconsiderontheneedsofcredibilityandtheconsiderati

15、onofobjectiveinformationcollected,therespondentswillallbeofageandnominorswillbeconsideredinthispopulation.Thesamplesizewillrefertotheintendednumberofcorrespondentsthattheresearchwillwishtohandle.Ashighlightedinthedesign,theinteractivesamplesizewillbeofabout50respondentsforthisparticularsurvey.Thesamplesizeof50respondentsisexpectedtobeconclusiveandequallyprovideforagoodinteractivedatafortheresearchofthecustomersinIkeahomeapplianceandfurnituremarket.Thiswillbebasedontheassumedexpectationthattherespondentswillbewithsufficientknowledgeofthemarketsandtheywillbeinapositiontoprovidean