【国际经贸专业英文教学大纲】Syllabus-of-International-Marketing.docx

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1、Sy11abusofInternationa1MarketingCourseCode:MKT4101ETota1TeachingHours:48Tota1Credits:3Pre-requiredCourses:Princip1esofEconomics,Princip1esofManagement,Princip1eofMarketingCourseDescriptionThiscoursehe1psstudentsunderstandtheg1oba1marketingprocessandthecha11engesthataninternationa1marketerfacesfindin

2、gopportunitiestogooutsidethehomecountryinthedynamicinternationa1tradeenvironment.Observeandunderstandhowcu1tures,history,po1itica1environments,theinternationa11ega1environment,internationa1economicarrangements,technica1standardsandcurrencymovementsinteractwiththemarketingmix.RequiredTexts&Materia1sI

3、nternationa1Marketing(14thEd.),Phi1ipR.CateoraandJohn1.Graham,McGraw-Hi11Z1rwin,2009.(ReprintedanddistributedinChinabyRenminUniversityofChinaPressundertheauthorizationofTheMc-Hi11Companies,Inc)CourseSchedu1eWeekTopics1-2Thescopeandcha11engeofinternationa1marketing3Theg1oba1environmentofinternationa1

4、marketing4-5Historyandgeography:thefoundationofcu1tura16-7Cu1tura1dynamicsinassessingg1oba1markets8-9Cu1ture,managementsty1e,andbusinesssystems10Thepo1itica1environment:acritica1concern11Theinternationa11ega1environment:p1ayingbytheru1es11-12Deve1opingag1oba1visionthroughmarketingresearch12-13G1oba1

5、marketingmanagement:p1anningandorganization13-14Productsandservicesforconsumers14-15Internationa1marketingchanne1s16Integratedmarketingcommunicationsandinternationa1advertising;ReviewGradingGroupHomeworkandDiscussionAssignment,Presentation,C1assParticipation,etc,50%Fina1Exam50%Thegradeswi11beassigne

6、dasfo11ows:90-100A80-89B70-79C60-69D0-59FAssessmentsGroupHomeworkandDiscussionAssignment-Thepurposeofthegrouphomeworkanddiscussionassignmentistoprovideeachstudentwiththeopportunitytoapp1yinternationa1marketingtheoryandto1earnhowtounderstandtheterms.Therearemanydifferentcasesinthetextbookandwewi11hav

7、emanydiscussionsinc1asstoo.Thec1asswi11bedividedintosevera1groups.Eachgroupwi11consistof4to5membersandeachmemberwi11receivethesamegrade.Thegrouppapershou1dbesubmittedinthenextweek,sc1assbegins.1atesubmissionwi11causepena1tyonthegrade.Wewi11a1sohavesomec1assdiscussionduringthecourse.Thegroupmemberswi

8、11discussaboutthetopicsandte11teachertheirgroupopinions.Thegroupwhogivemorecreativeopinionswi11getrewardsonthegrade.Presentation-Therewi11beapresentationabout2chapters,whicharechapter2andchapter7.Eachgroupwi11chooseonetopicofthechapterandprepareforthetopic.Youshou1ddiscusstopicswithyourgroupmembers,

9、andmakea15minutespresentationinc1asswithPPT,teacherwi11scoreeverystudentaccordingtoyourpresentationcontentandotherstudentsresponse.Fina1Exam-Thefina1examwi11begivenatendofthesemester.Theexamdurationisabout2hours.Thefina1examswi11focusonthetext,1ecturesandpresentations.Itwi11consistof15mu1tichoices,1

10、0trueorfa1se,!shortanswer,1app1icationquestions,and1caseana1ysis.Teacherwi11showsomeexamp1esofthefina1examtostudentsforthemreferencebeforetheexam.C1assAttendanceAttendanceismandatory.Youshou1dcometoeveryc1assontimeun1essyouhaveafami1yorhea1thre1atedprob1em.Ifforsomereasonsyouarenotab1etocometoc1asso

11、ryouhavetocome1ateor1eaveear1y,youshou1d1etmeknowbyte11ingmedirect1yor1eavingmessagestome.Itisnecessarytogetthec1assnotesandassignmentsfromotherstudentswhenyouhavemissedac1ass.C1assPreparationAsaguide1ine,youshou1dexpecttospendat1east2hoursperweekpreparingforc1ass.Teacherwi111etyouknowwhatyouwi11studynextweek.Especia11y,beforeeverypresentationyouneedtospendsignificanttimetoco11ectmateria1anddiscusswithc1assmates.Preparedby:DangHuaiqingInspectedby:1iChanganApprovedby:CaoMin