2023-2024学年译林版(2020)选择性必修第二册 Unit 1 Extended Reading 同步练习 作业.docx

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1、选择性必修二Unit1Exrendedreading第一课时一英汉互译1.channe12.psycho1ogy3s1ogan4.teapot5brand6p1acement7rating8高峰时期的，顶峰9使增长，增长，提高10买，购买11赞助，主办12理解，掌握，吸收13打折，折扣14专门制作，定做二短语1简言之2_参考,指的是3换句话说4与.连接5手拉手，密切合作6_被传达，被理解7除之外8一对.有积极的影响三课文理解1. Whatsthemainideaofthetext?AJntroductiontoadvantagesofadvertisingechniques.BJntroduc

2、tiontoadvertisinganditsechniques.CJntroductiontofunctionsofadvertising.0.Introductiontothefutureofadvertising.2 .WhatsthepurposeoftheauthortowriteParagraph1?A.Topersuadeustobuymoreproducts.B.ToremindustopaymoreattentiontoadvertisingC.Tote11ustheimportanceofpromotingaproductorservice.DTointroducethet

3、opic.3 .WhatcanweinferfromParagraph2A.Themassmediaandadvertisinghaveac1osere1ationshipwitheachother.B-Advertisinghasa1waysbeenc1ose1y1inkedwithnewspapers.C-Advertisingmain1ydependsoninteractiveadsinsmartphoneapps.D.Themassmediahasagreatimpactonour1ife.4 .What,sthere1ationshipbetweenadvertisingandthe

4、massmedia?A.Theyareinoppositesides.BThemassmediaformedafteradvertising.C.Theyare1inkedwitheachothertight1y.D.Themassmediagoesagainstadvertising.5 .Whyisthemassmediaaperfectvehic1eforadvertisers?A.Becauseitisverycheap.B.Becauseithasa1onghistory.C.Becauseitcanreachpeop1equick1y.0.Becauseitcanreacha1ar

5、genumberofpeop1e.6 .Whydoesacompanyoften1aunchamassmediaadvertisingcampaign?A.Becauseitcanappearonapopu1arwebsiteoronTVatpeaktimes.B.Becauseitmakespeop1emakeaproductorofferservice.C.Becauseitmakespeop1eawareofacampaignorservice.0.Becauseitmakestheproductorserviceknowntopeop1eandcreatesadesiretobuy.7

6、 .Howdoestheauthordeve1opparas.4-6?A.By1istingnumbers.B.Bygivingexamp1es.C.Byaskingquestions.D.B&C8 .Whatkindof1anguageshou1ds1ogansuse?A.Easy-to-understand.B.Comp1icated.C.Simp1ebutimpressive.Controversia1.9 .Whichofthefo11owingpeop1ecanNOTbeaubrandambassador?A.Afamousfi1mstar.B.AnO1ympicchampion.C

7、.Acrimina1arrestedbythepo1ice.DAcartooncharacterenjoyedbychi1dren.10 Whichofthefo11owingstatementscanwe1earnfromparagraph6?A.AIIfi1msshou1dbesponsoredby1eadingbrands.B.Productp1acementinfi1msandTVshowsmayaffectourdecisionstobuyaproduct.C.Wecanc1ear1ynoticea11theadvertisementsinsocia1media.0.Productp

8、1acementcanon1ybeusedinfi1msandTVshows.11 .Whatisthefutureofadvertising?A.Desperate.B.Promising.C-Disappointing.Change1ess.四课文填空AdvertisementszWhichoftenusewordsaandpictures1.(persuade)peop1etobuyaproductorservicemanbefoundwhereverwego.2.successfu1advertisementwi11noton1ymakepeop1eawareofaproductors

9、ervice,buta1socreateadesiretobuy,behind3.advertisershavedeve1opedwaysofpersuadingpeop1eintopurchasingtheirproductsorservices.Oneofthecommontechniquesistocreate4.(memory)s1ogans.5.techniqueisto1inktheircompanyorproducttoabrandambassador.Inaddition,someadvertisementsarenotsoobvious,inwhichproduct6(p1a

10、ce)istypica11yused.Forexamp1e,somefi1ms7.(sponsor)by1eadingbrands,sothaton1ytheirproductsappearinthefi1m.Now,8(advertise)isbecomingmoredigita11andmorepersona1ized,makingitmorepossib1eforustoreceivespecia1discountsandpromotions9.(target)specifica11yatus.Inthefuture,thedeve1opmentinadvertisingwi11he1p

11、companiestargettheircustomersmore10(efficient)tohaveapositiveeffectonsa1es.第二课时1 .Thegenerousambassadorhasssevera1home1esschi1dreninthepasttenyears.2 .Toourde1ight,theconcertwi11beb1ivebymanychanne1s.3 .Thecarpetspurchasedfromthefactorycanbedividedintothreemain（种类）。4 .Thetwowgavecontradictoryevidenc

12、etowhathadhappenedthedaybefore.1.1 fIhadseentheaintimez1wou1dhaveapp1iedforthejob.6 .Confuciuswasanextraordinaryeducatorandphi1osopherzwho（建立）Confucianism.7 .RecentIyzShehasgainedadmissiontoStanfordUniversityandwonafu11（奖学金）8 .Myfirstnewsreporthasbeenre1eased（使增长）myconfidencegreat1y.9 .As（公民）ofourco

13、untry,itisourdutyandresponsibi1itytostandupforthe1ega1rightsofourowninthee1ection.10 Specia1programmesofstudyare（定制）totheneedsofspecificgroups,especia11yformemerships.AdvertisingithepowerofpersuasionInjustoneday,apersoncanseehundredsofmarketingmessages.Advertisinghasbecomepartofmodern1ife.Butwhatisa

14、dvertisingexact1y?Inshort,itreferstheactivityofpromotingaproductorservice.Inotherwords,ittriestopersuadepeop1e（buy）aproductorservice.广告业劝说简而言之指的是，参考，查阅推销换句话说Thehistoryofadvertisinghasa1waysbeenc1ose1y1inkedthatofthemassmedia.Fromt1eancientsinpeadYertiscments（Paint）9。outdo。】SignStO上heCnk）UrfU1interac

15、tiveonesinSmartPhoneadycrtisingandthIDaSSInediahaedeve1opedhandhand.mediachanne1shavegrowninnumberandtype,Sohaveadvertisements.与.有关大众传媒互动的联合句式中printedonoutdoorsigns在句中做语，可以改为句式中as引导的状语，so位于句首要倒装。整个句子翻译为Becausethemassmediareachessomanypeop1e,itisaperfectvehic1eforadvertisers.Ifanadvertisementisp1acedonapopu1arwebsiteoronTVpeaktimes,ahugenumberofpeop1ewi11knowabouttheproductorserviceitisadvertising.Inadditionmakingpeop1eawareofaproductorservice,asuccessfu1advertisementwi11a1socreateadesiretobuy,thus（boost）us