53《公共关系学》课程简介--蒋丽芹 英文版.docx

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1、CourseIntroductionPub1icRe1ationsCourseName：Pub1icRe1ationsCourseCode：Prerequisites：Princip1esofmanagementsManageria1CommunicationFo11ow-upCourses：BrandmanagementBi1ingua1TeachingorNot：noCredits：2Tota1CreditHours：321ectureHours：32ExperimentHours：0ProgrammingHours：0PracticeHours：0Schoo1：Departmentofo

2、rganizationa1management,businessschoo1TargetMajor：BusinessadministrationCourseDescriptionPub1icre1ationsisatheoretica1andpractica1verystrongdiscip1ine,main1ystudyhowtousea11kindsofsocia1OrganiZatiOn1etterinterestspread,meansoftwo-waycommunication,tocreateagoodenvironmentandthesocia1pub1icopinionenvi

3、ronment,socia1re1ationsbetweentheorganizationandtheenvironmenttoadapttoeachother,synchronousdeve1opment,isseekingunitywithintheorganizationinmodernsociety,seektheharmoniousdeve1opmentoftheoperationandmanagementofart.Asakindofmanagementfunction,managementstrategy,communicationbehaviorandmodemcommunic

4、ationmode,ithasbeenpaidmoreandmoreattention.Thepurposeof1earningandmasteringthebasicprincip1esandbasicski11sofpub1icre1ationsistoenab1estudentstoimprovetheirse1f-consciousnessofpub1icre1ationsactivitiesand1ayafoundationfortheirabi1itytoadapttocareerchangesinthefuture.CourseResourcesTextbooks:1ixingg

5、uo.Pub1icre1ationsM.Beijing：Chinarenminuniversitypress.2019.Bib1iography:1. Juyanan.Pub1icre1ations(M.Shanghai：FUdanuniversitypress,2013.2. Kangqing.Manageria1communication(fourthedition)M.Beijing：Chinarenminuniversitypress,2018.3. Fanshuai.Ana1ysisofcorporatepub1icre1ationscases(M).Beijing：Tsinghua

6、universitypress,2019.4. Shuyadi.Pub1icre1ationsM.Beijing:Mechanica1industrypress,2019.ReadingMateria1s：1 .CNKIChinanationa1know1edgenetwork,superstardigita11ibraryandotherdigita1resourcesco11ectionofre1atedmanagementandcommunicationacademicpapers2 .Theuniversitysco11ectionofnewspapers,magazines,booksandotherre1atedmateria1s3 .Domesticandforeigneconomicmanagementacademicwebsiteinformation4 .Coursesre1atedtoPub1icRe1ationsonMOOCp1atformsathomeandabroadAuthor：Jiang1iqinApprovedby：