57：2020电子商务课程教学大纲英文版.docx

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1、Sy11abusofE1ectronicCommerceCourseName：E1ectronicCommerceCourseCode：Credits：3.0Tota1CreditHours：641ectureHours：64ExperimentHours：ProgrammingHours：PracticeHours：Tota1NumberofExperimenta1(Programming)Projects,Where,Compu1sory(),Optiona1().Schoo1：Sch1ofBusinessTargetMmor：IndustryengineeringI、CourseNatu

2、re&AimsE1ectroniccommercehasbecomeoneofthefewindustriesinChinathatcanhaveasignificantimpactinthewor1d.WhatE-commercebringsusisn,ton1ysocia1wea1th,buta1soanewwayofthinking.ThisisInternetthinking.Interne!p1usandonebe1t,oneroad*strategyhavemadeE-commerceabreakthroughfordeve1opment.1oca1governmentsregar

3、dE-commerceasanimportantstartingpointforthetransformationoftraditiona1enterprisesandthedeve1opmentofneweconomy.E-commercep1aysanincreasing1yimportantro1einthewho1eeconomicstructure.Withthewideapp1icationofE-commerceinvariousfie1ds,thedemandforE-commerceta1entsisincreasingrapid1y.Ourgovernmentattache

4、sgreatimportancetothetrainingofE-commerceta1ents.Thereareabout545universitieswithE-commercemajorin2023.Thenumberissignificant1yhigherthanthatin2019.Asacomprehensiveinterdiscip1inarj,course,E-commerceisaprofessiona1independentcourseforindustryengineeringmajor.Thiscourseintegratestheknow1edgeofcompute

5、rfoundation,marketingandothercourses.Itinvo1vesthetheory,app1ication,deve1opmenttrendandotheraspectsofE-commerce.Accordingtothecharacteristicsofindustryengineeringmajor,thecoursefocusesontheapp1icationofE-commerceinmanufacturingindustry.Itintroducesthenewstage,newsituationandnewenvironmentofChinasma

6、nufacturingindustry.Iiinterpretsthetransformationpath,1andingstrategyandfuturedeve1opmentdirectionofChinasmanufacturingindustry.Fromtheorytopractice,ite1aboratesthenewconcepts,newtechno1ogiesandnewmode1sofindustria1Internetofthings,industria1bigdata,persona1izedmanufacturing,service-orientedmanufact

7、uring,digita1manufacturingandindustria1robotsindetai1.I1invo1ves(heinte11igent,digita1transformationmodeinnovation,networkarchitecture,systemp1anning,deve1opmentanddesign,imp1ementationandoperationinthebigdataenvironment.Itintepretsa11thingsconnectedtodrivenewmanufacturingthroughthecase.Throughtheco

8、urse,studentscanhaveacomprehensiveunderstandingandgraspofE-commerce.TheyunderstandInternetthinking.Theyunderstandthetop-1eve1design,newtechno1ogy,persona1izedmanucturing.servicemanufacturing,digita1manufacturingofinterconnectionofa11things.Theygraspthedeve1opmenttechno1ogyofindustria1Internetp1atfbn

9、n.Ittrainsstudentstoana1yzeandso1veprob1emsfromtheperspectiveofInternetp1usmanufacturing.Studentsgradua11yhavesystematicknow1edge,ski11sandinnovativeideasofE-commerceapp1icationinmanufacturingindustrj,.、CourseObjectives1.Mora1EducationandCharacterCu1tivation.ThroughthestudyofE-commercetheoryandtechn

10、o1ogy,studentscanhaveacomprehensiveknow1edgeofE-commerce.Throughtheexp1anationofE-commercedeve1opmentandtheoryandtechno1ogyprocess,studentscanunderstandeachstageofE-commerce.Throughthesuccessfu1app1icationofE-commerceinmanufacturingenterprises,studentscanunderstandtheimpactofE-commerceonthedeve1opme

11、ntofmanufacturingenterprises.Ithe1psstudentstoestab1ishscientificthinkingmethodsandsetup(hebravespirit.Teachingisbasedontheresearchworkofoutstandingcontributors.Itintegratestheeducationofsocia1istcoreva1uesintotheteachingcontentandthewho1eteachingprocess.Ithigh1ightsva1ue1eading,know1edgeimpartingan

12、dabi1itytraining.Ithe1psstudentstocorrect1yunderstandthe1awofE-commerceand(heessenceofE-commerce.1(he1psstudentstoaccurate1ygraspthetheory,methodandtheski11sofE-commerceapp1ication.!.CourseObjectivesThroughthestudyofthiscourse,studentsqua1ities,ski11s,know1edgeandabi1itiesobtainedareasfo11ows.Object

13、ive1.StudentsunderstandandmasterthetheoryandmethodofE-commerce(CorrespondingtoChapter1-6,supportingforgraduationrequirementsindex3.1,4.3,8.2)Objective2.Studentsmastertheski11sofE-commerceapp1ication(CorrespondingtoChapter1-6,supportingforgraduationrequirementsindex3.1,43,8.2)Objective3.It1aysthefoun

14、dationofapp1yingE-commerceforinnovationandentrepreneurship(CorrespondingtoChapter1-6,supportingforgraduationrequirementsindex3.1,4.3,8.2)3.SupportingforGraduationRequirementsThegraduationrequirementssupportedbycourseobjectivesaremain1yref1ectedinthegraduationrequirementsindices3.1,4.3,8.2,asfo11ows.

15、SupportingforGraduationRequirementsCourseObjectivesGraduationRequirementsIndicesandContentsSupportingforGraduationRequirementsTeachingTopics1eve1ofSupportIndexesContentsRequirement3.13-1.Possessabi1itytocritica11yrecognize,13：4.3ana1yze,andso1veprob1emsindependent1y.Chapter1-6HCritica18.24-3.Canref1ectinnovationinthedesignthinkingprocess,takingintoaccountsocia1,hea1th.abi1itysafety,1ega1,cu1tura1andenvironmenta1Requirementfactors.4：System8-2,Possessgoodwritingski11sandadep1yp1anningandapp1ytheoriesandski11sintopractice.designcapabi1ityRequirement8：Abi1ityto