《88《中华茶文化与礼仪》课程简介-英文.docx》由会员分享,可在线阅读,更多相关《88《中华茶文化与礼仪》课程简介-英文.docx(2页珍藏版)》请在第一文库网上搜索。
1、ChineseTeaCu1tureandEtiquetteCourseIntroductionChineseTeaCu1tureandEtiquetteCourseCode:Pre-course:NoneFo11ow-upcourses:noneBi1ingua1:NoCredits:2.0Tota1hours:32Theoretica1Hours:32Experimenta1Hours:0Mechanica1Hours:0PraCtiCa1Hours:0OpeningUnit:DepartmentofMarketing,JiangnanUniversityBusinessSchoo1App1
2、icab1emajor:businessadministrationCourseIntroductionThroughthestudyofteacu1tureinChinesefoodcu1ture,thiscourseunderstandsthebasicconnotationofChineseteacu1ture,thehistoryofteacu1ture,teacommoditiesandcharacteristics,teahea1thcareandhea1thmajorteaarttypes,Chineseteaceremony,teaapparatusaestheticsandb
3、asicknow1edgeofteamanagement,masterthecharacteristicsofteacommodities,chooseteautensi1s,andmakeacupoftea.Throughthecoursestudy,enhanceteacu1tureandteaetiquettecu1tivationinthesocia1fie1d,enhancenationa1se1f-confidenceandcu1tura1pride,enhancebusinesscommunicationski11s.1earningChineseteacu1tureandmas
4、teringteaartski11snoton1yimprove1ifeinterest,buta1sothenecessarysocia1ski11stoentertheworkp1ace.Curricu1umresources教材:胡付照.中华茶文化与礼仪M,北京:中国财富出版社,20184I.(1-12非外文原版教材)参考书目:1胡付照.习茶概要M,北京:中国财富出版社,2013.9.(1-12非外文原版教材)2 .胡付照.紫砂茗壶文化价值研究M,北京:中国物资出版社,2(X)9.3 .胡付照.读壶小品M,北京:中国财富出版社,2012.4 .谢付亮,朱亮.茶翅高飞一中国茶叶品牌快速崛起之道M,福州:福建人民出版社,20115 .张星海.茶店经营与网店营销,杭州:浙江工商大学出版社,20116 .杨江帆.茶叶经营管理学M,北京:中国农业出版社,20147 .罗军.中国茶密码M,北京:三联书店出版,20164.8 .金刚石.茶事微论M,北京:旅游教育出版社,2014.89 .关剑平.茶与中国文化M,北京:人民出版社,200110 .乔木森.茶席设计M,上海:上海文化出版社,200511 .丁以寿中华茶道M,安徽教育出版社,200712 .(美)亚伦费希尔.喝茶是修行M,南京:江苏文艺出版社,2013.(外文翻译教材)阅读材料:无撰写人:胡付照审核人: