As China Warms Up to the Metaverse, Who’s Building It-中国元宇宙升温谁是弄潮儿？.docx

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1、AsChinaWarmsUptotheMetaverse, Who sBuildinglt?中国元宇宙升温，谁是弄潮儿？杰玛 A.威廉姆斯肖爽IsthemetaverseChinesetechsnextbattlefield?Anoutpouringofcompanieslookingtocontrolvirtualworldsmeansitcouldwellbe. FromTencenttoTmallandCryptoCLabstoCishiCulture ,businessesareshoringupltheirdigitalofferingsasconsumersonthemainlan

2、dwarmupto2themetaverse, orvirtualworlds.Thedigitaihyperconnectedness3inChinameansthatthelinesbetweenphysicalandvirtualrealitiesarealreadyblurred. And,whereChinasbiggesttechcompaniesgo , themarketfollows ：0ver400companies , includingTencentandAlibaba ,havetrademarkedseveraltermsrelatedtothebuzzword(s

3、uchas AliMetaversev ) . Investmentisfloodingintothemetaversesectortoo；BeijingsaugmentedrealitytechnologycompanyNrea1justcompletedaSeriesCfundingroundofover$100million.Asinterestinthemetaverseasatermstartstoigniteamongcitizens ,thehashtaghas340mi11ionviewsonWeibo. TheGlobalTimesreportedthatasi-episod

4、eonlinecourseaboutthemetaversecostingamere$4.69hasbeensignedupforby40, 000people.TencentGarninggiantTencentowns40percentofEpicandhasinvestedintoWae,aUSvirtualconcertorganiser,settingitsambitionsclear. IthasinvestedintheglobalgamingplatformRobiox ( whereGucciunveileddigitaifashion ) ,whileitalsorepor

5、tedthatitsgamingstudio , TiMiStudioGroup ,isassemblinganinternationalteamtodevelopgamesforthemetaverse.ItsNFTcollectortradingapp “MagicCore hasattractedwidespreadattentionfromcollectors. Music , alsoaTencentGroup ,planstoentertheNFTfieldandbecomethefirstmusicplatforminChinatoissuedigitalcollectibles

6、NFT. Recently,tomarkthecompanys23rdanniversary,TencentgiftedadigitalpenguinNFTco1lectiontomorethan70,000employees.BaiduInternettitanBaidulaunchedametaverseapp , calledXirang(LandofHope),whichallowsuserstocreateavatarandchatwithotherparticipants.Xirangwi11 incorporateadditionalfeatureslikeonlineeduca

7、tionandelementsofdigitalmarketinginthefuture. Whileeffortsarefairlylimited,visitorsarealreadyexploringthreescenarioswhereartandthecompanysproductscollide.NetEaseWil1iamDingLei, founderandchiefexecutiveofNetEase ,Chinassecondlargestvideogamingcompanysaiditwi1lleadChinaintothemetaverse. 0nanearningsca

8、ll4hesaid：Whenthemetaverseeventuallyarriveswellprobablybethefastestrunneraround. ApparentlytheHangzhou-basedcompanyhasalreadypreparedthetechnologiesandstrategiesrequiredtobuildit. 81F69770-B60C-445C-A6A6-EA191ECEF075AlibabaTheChinase-commercegroupsteppedintothemetaverseintheru-upto5SinglesDayviaTmal

9、lsfirst-everdigitalartgalleryaspartoftheLuxuryPavilion. igh-endbrandslikeBalmain, Longines, Coach,LaPerla,Burberry,andEmporioArmaniwerecuratedbyTmallsvirtualinfluencer,AYAYI.EvenitsC2C6platformistappingthetrend. For “520, whichisanotherValentinesDaycelebrationinChina,Taobaoofferedconsumerstheopportu

10、nitytovirtuallydresstheirownTaobaoLifeavatarsindesignsfromthelikesofPrada , HugoBoss ,A1exanderMcQueen, andNet-a-Porter.BytedanceForBytedance,itsaboutforegrounding7afocusonVirtualRealitywhichhasbroadapplicationprospectsingaming , onlinesocialnetworking ,andfitness.ItacquiredVRheadsetmakerPicoinAugus

11、t,andatthetime,aspokespersonsaidthecompanywi1lfocusondevelopingconsumer-facingVRdevicesfortheChinesemarketaftertheacqisition. Pico ,locatedinBeijing,isChinasbiggestdomesticheadsetprovider. ChinasARmarketisexpectedtogrow68percentoverthenextfiveyears.AndtheothersChinasbigte1ecomscarriersarealsolayingo

12、utplanstofeaturethemetaverse ： ChinaMobile , ChinaUnicom ,andChinaTelecomallpartneredwithseveraltechcompaniestoformChinasfirstindustrygroupdedicatedtothemetaverse. Atthefoundingofthe MetaverseIndustryCommittee, “ thetelecomsleadersannouncedplanstoleverage8theiradvantagesin5Gnetworkinfrastrcture, clo

13、udgaming, andvirtualreality (VR) technologies.JDTechnology,thetecharmofJD. com,announceditwi1lofferfreenon-fungibletoken( NFT )badgestousersregisteredforthecompanysannualtechsummit. ThisisthefirsttimeJD. comislaunchingNFTs,whicharebasedonthecompanysblockchainengine, JDChain.VirtualidolsChinaalreadyh

14、asalistofvirtualfiguresonsocialplatformswhicharegrabbingGe-Z9sattention；LuoTianyihasover5mi1lionfans ,whilevirtualbeautybloggerLiuYexisandrelatedtopicsonDouyinhaveexceededl60mi11 ionviews. Moreover,Shanghai-basedRanmaiTechisaleadingplayerinthissectorandhasdevelopedmanyrealisticdigitalpeoplesuchasAYA

15、YI,whosefirstposthadnearly3millionviewsand40,OOOfollowersovernightonXiaohongshu. AYAYIhasbecomeahottopiconWeiboasthefirstsuperphotoreallOqualityvirtualhumaninChina.TheBeijingmediaCompanyCishiCulturehasalsobeenactiveinthevirtua1avatarwor1d. Itco-createdLingwithChineseartificialintelligence(AI)start-upShanghaiXmovInformationTechnology. CishiCulturehasalsocreatedFlorasis,thevirtualpersonafortheC-beautylldisruptorofthesamename ,andhascollaboratedwithjewelrybrandiD0. BilibilisoriginalvirtualartistgroupVirtuaRealmember “Azi” appeare