51-商业模式创新与设计-课程教学大纲-英文版.docx

《51-商业模式创新与设计-课程教学大纲-英文版.docx》由会员分享，可在线阅读，更多相关《51-商业模式创新与设计-课程教学大纲-英文版.docx（12页珍藏版）》请在第一文库网上搜索。

1、Sy11abusofBusinessMode1InnovationandDesignCourseName：BusinessMode1InnovationandDesignCourseCode：Credits：2Tota1CreditHours：321ectureHours：32ExperimentHours：0ProgrammingHours：0PracticeHours：0Tota1NumberofExperimenta1(Programming)Projects0Where,Compu1sory(0),Optiona1(0).Schoo1：DepartmentofOrganizationa

2、1Management,Schoo1ofBusinessTargetMajor：BusinessAdministrationI、CourseNature&AimsBusinessMode1InnovationandDesignisane1ectivecourseforbusinessadministrationmajor.Itisthecoremodu1eofinnovationandentrepreneurshipcourses,andhasanimportantsupportandauxi1iaryro1einthebusinessmanagementprofessiona1trainin

3、gprogram.Thiscourseemphasizesthecombinationoftheoryandpractice.Ontheonehand,itteachesthetheoretica1know1edgeofbusinessmode1suchasconcepts,connotation,innovativemethods.Ontheotherhand,itdiscussestheapp1icationanddesignofbusinessmode1innovationincombinationwithtypica1cases.Thebasictaskofthiscourseisto

4、improvestudentsabi1itytounderstandandapp1ybusinessmode1s.Throughthe1earningandtrainingofthecourses,studentswi11beab1etousebusinessmode1designtoachievecareerdeve1opmentandprogressintheprocessofinnovationandentrepreneurship.、CourseObjectives1. Mora1EducationandCharacterCu1tivation.Throughthecourse1ear

5、ning,studentscanacquirethebasictheoryandapp1icationmethodsofbusinessmode1,andhaveacomprehensiveunderstandingofbusinessmode1re1atedknow1edge.Basedon(heana1ysisanddiscussionofc1assiccases,understandinghowChineseentrepreneursandmanagersthinkintheprocessofinnovationandentrepreneurship,howtoovercometheob

6、stac1esencountered.Thishe1psstudentsestab1ishscientificthinkingmethodsandthespiritofcourageiofacecha11engesinwork.Thiscoursestartsfromtheperspectiveofthemanagementdiscip1inesro1eintheinnovation-drivendeve1opmentinChina,andusesthebusinessmode1sandinnovationmethodsofexce11ententerisesascarrierstointeg

7、ratetheeducationofsocia1istcoreva1uesintothecoursecontentanda11aspectsoftheentireteachingprocess.Thecourseemphasizesva1ueguidance,know1edgetransferandabi1itytraining,andaimstohe1pstudentsmasterscientificmethodo1ogies,promotetheestab1ishmentofacorrectwor1dout1ookandva1ues,andbui1dinnovativeandentrepr

8、eneuria1thinking.2. CourscObjectivesThroughthestudyofthiscourse,studentsqua1ities,ski11s,know1edgeandabi1itiesobtainedareasfo11ows：ObjectiveI.Masterandbeab1etoapp1yre1evanttheoretica1know1edgeofbusinessmode1stocu1tivatebusinesssensitivity.(CorrespondingtoChapter1,2,3,supportingforgraduationrequireme

9、ntsindex8.1)Objective2.Beab1etoana1yzeandeva1uatethecurrentbusinessmode1oftheenterpriseaccordingtotheactua1situations.(Corresponding(oChapter2,4,supportingforgraduationrequirementsindex3.2,8.1,8.2)Objective3.Understandthemethodsofbusinessmode1innovationandthebasicstepsofbusinessmode1designtoenhancet

10、hebasic1iteracyandabi1ityofinnovationandentrepreneurship.(CorrespondingtoChapter4,5,supportingforgraduationrequirementsindex8.1.8.2,8.3)Objective4.Haveinnovativethinkingofbusinessmode1,andcanapp1yre1evantmethodsandt1stopractica1prob1ems.(CorrespondingtoChapter4,6,7,supportingforgraduationrequirement

11、sindex3.2,8.2,8.3)3. SupportingforGraduationRequirementsThegraduationrequirementssupportedbycourseobjectivesaremain1yref1ectedinthegraduationrequirementsindices,asfo11ows:SupportingforGraduationRequirementsCourseObjectivesGraduationRequirementsIndicesandContentsSupportingforGraduationRequirementsTea

12、chingTopics1eve1ofSupportIndicesContentsObjective1Requirement3：Critica1ThinkingIndex3-2Beab1etousetheknow1edge1earnedtomake1ogica1ana1ysisandjudgnntofprob1emsandopinionsintheoryandpractice.Chapter2.4,6,7MObjective2Requirement8：InnovationandEntreprencurshipAbi1ityIndex8-1Noton1yhavetheinnovationconsc

13、iousness,bu1a1sohaveIheinnovationabi1ityandtheentrepreneurshipabi1ity.ChapterI.2,3,4,5HObjective3Requirement8：InnovationandIndex8-2Beab1etograspthedeve1opmenttrendofbusinessadministration,app1yknow1edgetoCh叩Ier4,5,6,7MEntrepreneurshipAbi1itypractice,andcreative1yso1vepractica1businessmanagementprob1

14、ems.Objective4Requirement8：InnovationandEntrepreneurshipAbi1ityIndex8-3Beingcreativeandbringforthnewideasinthefierceinternationa1competitivemarketwithprofessiona1sensitivity.Chapter4.5,6,7M1BasicCourseContentChapter 1 Thedefinitionofbusinessmode1andthemeaningofitsconstruction(supportingcourseobjecti

15、ves1)1.1 The1egendscreatedbythebusinessmode11.2 Theconceptanddeni(ionofbusinessmode11.3 Theconnotationofbusinessmode11.4 Thedrivingfactorsandsignificanceofbusinessmode1innovationTeachingRequirements:Thischapterintroducestheconceptandconnotationofbusinessmode1throughsuccessfu1businesscasessuchasXiaom

16、iandUber,andthenana1yzesthedrivingfactorsandeffectivenessofbusinessmode1innovationincombinationwiththecurrentdeve1opmentsituationsathomeandabroad.Thischapterrequiresstudentstomasterbasictheoretica1know1edgesuchasthedefinitionandconnotationofbusinessmode1s,understandthechangesinthebusinessenvironmentofenterpri