供应链管理_第三版_Unit2_习题与答案.docx

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1、Chapter 2Supply Chain Performance: Achieving Strategic Fit and ScopeTrue/False1. A compan/s competitive strategy defines the set of customer needs that it seeksto satisfy through its products and services.Answer: TrueDifficulty: Easy2. The value chain emphasizes the close relationship between all th

2、e functionalstrategies within a company.Answer: TrueDifficulty: Moderate3. A company,s product development strategy defines the set of customer needs that itseeks to satisfy through its products and services.Answer: FalseDifficulty: Moderate4. A company,s product development strategy specifies the p

3、ortfolio of new productsthat it will try to develop.Answer: TrueDifficulty: Easy5. A company,s supply chain strategy specifies how the market will be segmentedand how the product will be positioned, priced, and promoted.Answer: FalseDifficulty: Easy6. A company,s supply chain strategy determines the

4、 nature of procurement andtransportation of materials as well as the manufacture and distribution of the product.Answer: TrueDifficulty: Easy7. The degree of supply chain responsiveness should be consistent with the implieduncertainty.Answer: TrueDifficulty: Easy8. The degree of supply chain respons

5、iveness does not need to be consistent with theimplied uncertainty.Answer: FalseDifficulty: Moderate9. To achieve complete strategic fit, a firm must ensure that all functions in the valuechain have consistent strategies that support the competitive strategy.Answer: TrueDifficulty: Moderate10. To ac

6、hieve complete strategic fit, a firm must ensure that all functions in the valuechain have diverse strategies that support functional goals.Answer: FalseDifficulty: Moderate11. Because demand and supply characteristics change, the supply chain strategy mustchange over the product life cycle if a com

7、pany is to continue achieving strategic fit.Answer: TrueDifficulty: Easy12. The supply chain strategy must be established at the beginning of the product lifecycle and not changed if a company is to continue achieving strategic fit.Answer: FalseDifficulty: Easy13. To retain strategic fit, supply cha

8、in strategy must be adjusted over the life cycle of aproduct and as the competitive landscape changes.Answer: TrueDifficulty: Moderate14. The intercompany scope of strategic fit is essential today because the competitiveplaying field has shifted from company versus company to supply chain versussupp

9、ly chain.Answer: TrueDifficulty: Moderate15. The intercompany scope of strategic fit is no longer relevant today because thecompetitive playing field has shifted from company versus company to supply chainversus supply chain.Answer: FalseDifficulty: Easy16. The intercompany scope of strategic fit re

10、quires firms to evaluate every action in thecontext of the entire supply chain.Answer: TrueDifficulty: Moderate17. There is a close connection between the design and management of supply chainflows and the success of a supply chain.Answer: TrueDifficulty: EasyEssav/Problems1. Discuss the two keys to

11、 the success or failure of a company.Answer. A company,s success or failure is thus closely linked to the followingkeys:1. The competitive strategy and all functional strategies must fit together to forma coordinated overall strategy. Each functional strategy must support otherfunctional strategies

12、and help a firm reach its competitive strategy goal.2. The different functions in a company must appropriately structure theirprocesses and resources to be able to execute these strategies successfully.Difficulty: Hard答：一个公司的胜利或失败，因此是亲密相关的下列键：K竞争战略和职能战略都必需符合共同形成个协调的总体战略。每个功能战略必需支持其它职能战略，关心企业及其竞争战略目标

13、。2。不同的功能在一个公司必需适当的结构，过程和资源来执行这些战略胜利。2. List and explain the three basic steps to achieving strategic fit.Answer: There are three basic steps to achieving strategic fit:1. Understanding the customer and supply chain uncertainty. First a companymust understand the customer needs for each targeted segm

14、ent and theuncertainty the supply chain faces in satisfying these needs. These needs helpthe company define the desired cost and service requirements. The supply chainuncertainty helps the company identify the extent of disruption and delay thesupply chain must be prepared for.2. Understanding the s

15、upply chain capabilities. There are many types of supplychains, each of which is designed to perform different tasks well. A companymust understand what its supply chain is designed to do well.3. Achieving strategic fit. If a mismatch exists between what the supply chaindoes particularly well and the desired customer needs, the company will eitherneed to restructure the supply chain to support the competitive strategy or alterits strategy.Difficulty: Moderate答：有三个基本步骤实现战略适应：1。了解客户和供应链不确定性。首先企业必需了解客户需求，为每一个有针对性的部分和不确定性的供应链面临在满意这些需要的。这些需要关心公司确定所需的成本和服务要求。供应链不确定性关心公司确定的程度，干扰和延误的供应链必需预备