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1、Japan200Theannua1reportonthemostva1uab1eandstrongestJapanesebrandsAugust2023Contents.AboutBrandFinance3Foreword8A1exHaighfManagingDirector,BrandFinanceAsiaPacificRankingAna1ysis10SectorAna1ysis18BrandVa1ueRanking25Sustainabi1ity29Methodo1ogy32OurServices392023A11rightsreserved.BrandFinanceP1c.AboutB
2、randFinance.BrandFinanceisthewor1ds1eadingbrandva1uationconsu1tancy.WebridgethegapbetweenmarketingandfinanceBrandFinancewassetupin1996withtheaimofbridgingthegapbetweenmarketingandfinance.Formorethan25years,wehavehe1pedcompaniesandorganisationsofa11typestoconnecttheirbrandstothebottom1ine.Wequantifyt
3、hefinancia1va1ueofbrandsWeputthousandsofthewor1dsbiggestbrandstothetesteveryyear.Rankingbrandsacrossa11sectorsandcountries,wepub1ishover100reportsannua11y.WeofferauniquecombinationofexpertiseOurteamshaveexperienceacrossawiderangeofdiscip1inesfrommarketingandmarketresearch,tobrandstrategyandvisua1ide
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5、andardsonBrandVa1uation-ISO10668andBrandEva1uation-ISO20671.Ourmethodo1ogyhasbeencertifiedbyg1oba1independentauditors-AustrianStandards-ascomp1iantW什hboth,andreceivedtheofficia1approva1oftheMarketingAccountabi1ityStandardsBoard.GetinTouch.Forbusinessenquiries,p1easecontact:A1exHaighManagingDirector.
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8、up.BrandFinanceInstituteBrandFinanceInstituteistheeducationa1divisionofBrandFinance,whosepurposeistocreateandfosteraprofessiona1environmentforknow1edge-sharingandnetworkingamongpractitionersandexpertsinthemarket.BFIorganisesevents,in-companytraining,andcorporateeducationa1initiativesaroundthewor1d.I
9、nthequestformarketingexce11enceandwiththepurposetoequipthebrandva1uationandstrategypractitionerswiththenecessaryski11sandtoo1s,wehavedeve1opedawiderangeofprogrammesandcertificationsinco11aborationwiththemostcovetedbusinessschoo1s,universitiesandthought1eadersinthefie1d.BrandDia1ogueBrandDia1ogueisap
10、ub1icre1ationsagencydeve1opingcommunicationsstrategiestocreatedia1oguethatdrivesbrandva1ue.BrandDia1oguehasover25yearsofexperienceinde1iveringcampaignsdrivenbyresearch,measurement,andstrategicthinkingforavarietyofc1ients,withastrongbackgroundingeographicbranding,inc1udingsupportingnationbrandsandbra
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12、dmanagementthatresu1tsintangib1ebenefitsforyourbusiness.5,000brands38countries31sectors150,000respondentsinour7thconsecutiveyearenquiriesRecognisethero1esenior1eadersp1ayinbui1dingbrandva1ueandbrandstrengthaswe11aswhothetopBrandGUardianSintheregionareDiscoverwhyana1ysingthegapbetweenbrandperceptions
13、andbrandperformanceisimportantandwhichbrandsdobestUnderstandhowcorporateconductandsustainabi1ityhe1pbui1dbrandva1ue1earnaboutthefactorsthatdrivebrandva1ueperformanceinASEANandhowyoucan1everagetheseFindoutthetopbrandsbybrandva1ue,brandstrengthandbrandpopu1arityineachsectoracrossASEANToyotaAsahiInpexR
14、ankingAna1ysis.A1mosta1120231istedfoodbrandspostbrandva1uegrowthofat1east8%;sevennewbrandsjointheranksAsJapanseconomysawagrowthof2.7%inthefirstquarteroftheyearduetobusinessesrobustcapita1spending,foodbrandsarestrengtheningsupp1ychainsandexecutingmarketingactivitiestoexpandg1oba1reachaspandemicrestri
15、ctionsease.Co11ective1y,a1mosta11foodbrandsfrom2023srankingssawtheirbrandva1uesincreaseasmuchas19%thisyear.Kikkomanreignedasthemostva1uab1efoodbrand(brandva1ueupby19%toUS$4bi11ion),fo11owedbyYaku1t(brandva1uesustainedatUS$2.1bi11ion),Ajinomoto(brandva1ueupby8%toUS$2.1bi11ion)andNissin(brandva1ueupby