【国际经贸专业英文教学大纲】Syllabus-of-Consumer-Behavior.docx

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1、Sy11abusofConsumerBehaviorCourseCode:CONB3101Tota1TeachingHours:48Tota1Credits:3Pre-requiredCourses:Princip1esofMarketingCourseDescriptionConsumerBehaviorisdesignedtobui1d(1)know1edgeofdifferenttypesofcustomersandtheirdecision-makingprocesses,and(2)ski11susingthisknow1edgeinana1yzingbusinessandconsu

2、mermarkets.Asbusinessstudents,yourprimaryobjectiveforthecourseisinitsmarketingapp1ications.Youwanttobetterunderstandcustomersinordertobeab1etomakebettermarketingdecisions.Thiscoursewi11provideyouwithacomprehensiveunderstandingoftheconceptsandtheoriesre1atingtobuyerbehavior,andhowthatunderstandingcan

3、beusedindeve1opingmarketingstrategy.Topicsinc1udeconsumerandmarketingsegments,environmenta1inf1uences,individua1determinants,decisionprocesses,informationresearchandeva1uation.RequiredTexts&Materia1s1. Michae1R.So1omon,ConsumerBehavior,8thEditions.PearsonEducation,2010.(ReprintedanddistributedinChin

4、abyChinaRenminUniversityPressundertheauthorizationofPearsonEducation)2. Journa1ofConsumerBehavior3. TheWa11StreetJouma1()CourseSchedu1eWeekTopicsChapterinTextbook1ConsumersRu1eChapter12PerceptionChapter231earningandMemoryChapter34MotivationandVa1uesChapter45TheSe1fChapter56Persona1ityand1ifesty1esCh

5、apter67AttitudesChapter78AttitudeChangeandInteractiveCommunicationsChapter89Individua1DecisionMakingCh叩ter9IOBuyingandDisposingChapterIO11GroupInf1uenceandOpinion1eadershipChapter1112Organizationa1andHouseho1dDecisionMakingChapter1213IncomeandSocia1C1assChapter1314Ethnic,Racia1,andRe1igiousSubcu1tur

6、esChapter1415AgeSubcu1turesChapter1516Cu1tura1Inf1uencesonConsumerBehaviorChapter16&17Grading30%10%10%50%1、Assignment1&22、Presentation3、C1assParticipation4、Fina1ExamThegradeswi11beassignedasfo11ows:90-100A80-89B70-79C60-69D0-59FAssessmentsAssignment-Thepurposeoftheassignmentistoprovideeachstudentwit

7、htheopportunitytoapp1yConsumerbehaviortheorytoacurrentandrea1-wor1dandto1earnhowtoworkinaterm.Therewi11be2assignmentsinthesemesterandteacherwi11givethetopicat3rd,8thweekofthesemester.Thec1asswi11bedividedintosevera1teams.Eachteamwi11consistof4to5membersandeachmemberwi11receivethesamegrade.Theteampap

8、ershou1dbesubmittedno1aterthan7th,12thweekofthesemester.1atesubmissionwi11causepena1tyonthegrade.Presentation-Therewi11beonepresentationinthesemester,thetopicofpresentationisgivenbyteacherinc1udecaseana1ysisandquestionsabouttext.Teatherwi11givethetopiconeweekear1y,youmaydiscusstopicswithyourc1assmat

9、es,however,ithastobeyourindividua1work.Youhavetomakea5-7minutespresentationinc1asswithPPT,teacherwi11markthepresentationbasedonyourpresentationcontentandotherstudentsresponse.Quiz-Thequizwi11begiveninthemidd1eofthesemester,durationisabout45minutes.Thequizwi11focusonthetext,inc1udesomemu1tip1e-choice

10、.Fina1Exam-Thefina1examwi11begivenatendofthesemester.Theexamdurationisabout2hours.Thefina1examswi11focusonthetext,1ecturesandpresentations.Itwi11consistofsomemu1tip1e-choice,shortanswers,app1icationquestions,andcaseana1yses.Teacherwi11showsomeexamp1esofthefina1examtostudentsforthemreferencebeforethe

11、exam.C1assAttendanceAttendanceismandatory.Youshou1dcometoeveryc1assontimeun1essyouhaveafami1yorhea1thre1atedprob1em.Ifforsomereasonsyouarenotab1etocometoc1assoryouhavetocome1ateor1eaveear1y,youshou1d1etmeknowbyte11ingmedirect1yor1eavingmessagestome.Itisnecessarytogetthec1assnotesandassignmentsfromotherstudentswhenyouhavemissedac1ass.C1assPreparationAsaguide1ine,youshou1dexpecttospendat1east2hoursperweekpreparingforc1ass.Teacherwi111etyouknowwhatyouwi11studynextweek.Especia11y,beforeeverypresentationyouneedtospendsignificanttimetoco11ectmateria1anddiscusswithc1assmates.